Conversion Tracking

Define and instrument the actions that connect landing-page traffic to business outcomes.

Editorial note: Product pricing and feature packaging can change. Commercial claims here are based on public vendor materials checked during the August 2026 site build; verify live plan details before purchasing.

Bottom line

Choose the primary conversion and document exactly what event represents it. A button click, form submission, checkout and qualified lead are different signals.

What matters

Test tracking before launch and preserve campaign parameters through the flow where appropriate. Deduplicate events if multiple systems report the same action.

How to decide or apply this

Privacy, consent and platform rules vary by jurisdiction and stack. Treat implementation requirements as a technical/compliance task, not a copy-paste afterthought.

Related guides

Primary sources

For unstable product facts, we prioritize vendor documentation and pricing pages.